Why should you support Sustainable Fashion?
SUSTAINABLE FASHION CREATES LESS WASTE
Sustainable brands focus on quality, using materials and finishes that are made to last as well as being kind to the environment.
SUSTAINABLE FASHION ENSURES FAIR WAGES AND PROPER WORKING CONDITIONS
Fast fashion has kept the cost of clothing down at the cost of low pay and conditions in developing countries. By choosing ethically made brands you are ensuring that the clothing you choose to spend your money on hasn’t taken advantage of workers or used child labour.
SUSTAINABLE FASHION REDUCES CO2 & OTHER GREENHOUSE GAS EMISSIONS
Synthetic materials (commonly used in fast fashion), such as polyester, nylon, and spandex require oil. And oil production is one of our biggest greenhouse gas emitters. Sustainable fashion favours natural fabrics and recycled materials which emit less CO2 and use more renewable resources.
SUSTAINABLE FASHION SAVES WATER
Fashion is a very water-intensive industry. Cotton, for example, is a very thirsty crop that needs a lot of water to grow. Sustainable fashion brands that prioritise linen, hemp, or innovative semi-synthetic materials such as Tencel lyocell, or recycled and upcycled fabrics can drastically reduce their water use.
SUSTAINABLE FASHION HARMS LESS ANIMALS
Vegan materials, especially the growing number of plant-based leathers, decrease the need for animal leather.